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Abstract

coffee shop business plan

"Why Do So Many Coffee Shops Fail
Miserably While Others Prosper?"

(Their Secrets To Success Are Finally Revealed! ...)

1:38 p.m. Thursday
From: Jason Lexell, Founder of CafeProfits
Dear Coffee Entrepreneur,

Are you're thinking about opening your own coffee shop? Maybe you
already have one and want to drive profits even higher. You may already
know about the industry and just how profitable and rewarding it is.

Here are some interesting coffee industry facts:
* More than 100 million people in the U.S. drink coffee on a daily
basis
(The National Coffee Association)
* Americans currently consume more than 300 million cups of coffee
every day (Specialty Coffee Association of America)

Whether you aspire to grow as profitable and well-recognized as
Starbucks or simply want to make a comfortable, six-figure income in
your home town, the key to success is a carefully planned, well
executed business plan.

However, I know the mere term 'business plan' causes panic for most new
entrepreneurs. Let me fill you in on four business secrets:

1.) You don't need an MBA.
2.) You won't have to spend countless, grueling hours at your computer.
3.) You don't even have to know what's in a business plan.
4.) You also won't have to pay a consultant $150 an hour to write a
custom business plan.

Yes, new businesses can be expensive, but let me tell you the secret
that successful coffee shop entrepreneurs all know: with proper
planning a coffee shop can be affordable and relatively easy to
operate.

"I Can Help You Plan for Your
Coffee Shop's Success ..."

I've heard it all ...

As the founder and editor of Cafe Profits, entrepreneurs just like you
write in with questions about the coffee business. Of the hundreds of
questions I get every month, about 80 percent involve effective
business plan development or business startup.

I also get the success stories - the letters and e-mails from
professionals who've built a profitable and established coffee
business. They offer tips and advice, telling me what worked for them.

So I have a unique vantage point - and a wealth of secret, insider
information about the business that others don't. I know what it takes
to make it!

Regardless of what anyone says, starting your own business has its
risks. But, what I've learned is that a good business plan helps you
tackle challenges before they set you back.

"Why Do I Need a Business Plan
for My Coffee Shop?"

Having a solid plan with realistic estimates is critical. You need a
business plan that is tailored to your unique business. Generic plans
simply don't work, and consultants can be way too expensive.

A professional business plan is like a road map to success, showing
you:

How to market your business with the least possible investment

How to beat the competition head-on

What your risks are and how to minimize the risk

How much revenue you can expect in the first year, the second year, and
so on

How you can set your shop apart from the others - and double your
income!
The minimal requirements you need to get into the lucrative
coffee business
Plus so much more!

Let me show you how to get a personalized business plan tailored
specifically to your coffee shop that will help you earn the highest
profits attainable!

But first, let's review the facts.

This is Serious Stuff...

FACT: Over 50% of all small businesses FAIL in the first year.
(Source: US Small Business Administration)

FACT: Statistics show that a well-written business plan can
dramatically increase your chance of success.

FACT: Poor planning is the #1 cause for small businesses failure .
(Source: Dunn and Bradstreet)

"Get The Secret To Launching and Running
A Highly Profitable Coffee Business!"

Now, let me show you exactly how to help safeguard your business from
failure. I want to introduce you to the best business plan template
system I've ever come across. It provides the customization you need,
geared solely toward the coffee industry.

It also doesn't come along with the high price tag you'll find with
consultants or business plan software. It's incredibly easy to modify
and the bulk of the plan is written for you!

Using this business plan, you can map out your new business in a
fraction of the time and at a fraction of the cost. This business plan
is a professional document that will help you plan for your coffee
shop's success.

If you need financing, this customizable business plan will help you
get the money you need. You will be proud to show this business plan to
any reputable bank, investor or business consultant.

Introducing....

"The Only Coffee Shop Business Plan
with a 8 Week Money Back Guarantee"

Would you take a road trip without a map? Probably not. So why would
you even consider starting a business, with much greater risk, without
a fail-safe, ironclad business plan?

Get started the easy way using The Coffee Shop Business Plan 2011.

-
Coffee Shop Business Plan 2011
(A complete business planning kit comprised of
Word, Excel and Adobe documents).

Key Coffee Cafe Industry Facts & Figures
Professionally Researched Coffee Business Plan
Up-to-Date Research and Analysis - Save Hours of Your Time!
Pre-written Detailed Business Description
Critical Ratios and Calculations
Key Financial Sheets
Eliminate The Mystery Behind Expense and Income Estimates
A Complete Marketing & Operational Plan - Instantly
You'll have a Detailed, Fully-Customized, Coffee Cafe Business
Plan in no time with practically no effort
Satisfaction Guaranteed!

Read What Other Entrepreneurs Are Saying
Our Business Plans...

"We are Opening Our First
Shop in 3 or 4 Months!"

When a decision is made to take such a leap as opening your own
business, guidance and structure from those that have the knowledge
base is invaluable. There is no reason to re-create a format for an
overall plan that is already created.

We are very close to finalizing our plan and opening our store with the
next 3-4 months. Thank You!

April Ranceful
Parrish, FL

"This plan is a Breath of Fresh Air ..."

"As a seasoned business writer I've worked with many companies to
develop their business plans into viable documents that lead to startup
capital or new investors.

I often see many common mistakes such as overdone length and hasty
financials that are sure to prevent a plan from succeeding. However,
this plan is a breath of fresh air because it is well written,
professionally cited, and easy to understand.

The plan's author has done his or her homework in the form of market
research, industry analysis, and refined financial planning. I would
recommend this business plan to anyone interested in opening a coffee
shop."

Mark A.F. Bond
Expert Business Plan Writer
China Doll Publishing

A Professional Business Plan in a Fraction of
the Time at a Fraction of the Cost!

When you actually sit down to write a coffee shop business plan, you
can feel overwhelmed. Where do you start? What do you say? With so many
sections and critical information expected, it's hard to know.

Generic plans just don't work for this business, and consultants charge
up to $150 an hour to write, research and craft your customized
business plan.

But, now, you can create a professional business plan specifically
geared toward the coffee industry in a fraction of the time it would
take if you were writing it from scratch!

Just customize to fit your shop's details and your business plan is
done. It is, by far, the easiest way to write a business plan!

Writing a Business Plan Has Never Been Easier ...

Just Customize with Your Coffee Shop's Details
and Your Business Plan is Ready-to-Go!

Just add in your coffee shop's details in the easy-to-follow business
plan template and click save. Then open the Microsoft Excel financials
document and plug in your shop's projected numbers.

This will help you calculate the break even analysis, opening day
balance sheet, three-year profit projection and 12-month profit loss
statement. It's so simple!

Once you're satisfied with your business plan, print it out and place
everything in a professional binder. Then it's done!

You can use it as a guide for running your coffee shop. You can also
present your polished plan to lenders, partners or investors. They'll
think you spent months preparing it.

(Plus, don't forget, it's also your invaluable map charting your path
to total business success!)

Does any of the following describe you?

* Not technically savvy?
* Never written a business plan in your life?
* Don't know the first thing about business plans?

Don't worry! The Coffee Shop Business Plan 2011 is not some confusing
software program that you will have to install on your computer.

It is comprised of Microsoft Word, Microsoft Excel and Adobe documents
that are easy to customize. This way you don't have to learn a new
confusing software program that won't let you edit your business plan
in the detail required.

The Research Has been Done For You with
Up-to-date Coffee Industry Facts and Figures

Possibly the most difficult part of writing a business plan is the
research involved. This is why the Coffee Shop Business Plan 2011 pays
special attention to the research section. This business plan uses only
the most reputable sources and includes all the key information
entrepreneurs, banks and investors require.

All industry research is pulled from exceptional sources including:

* US Census Bureau
* Datamonitor
* US Food & Drug Administration

The Coffee Shop Business Plan 2011 is updated every year to ensure you
always have the most up-to-date facts and figures in your coffee
business plan.

Since the industry research section is already written, you save
hundreds of frustrating hours required to manually gather anything
nearly as comprehensive. That alone is worth your investment!

"Save Time and Money While Avoiding
The Stress of Starting from Scratch!"

Don't wait another minute. Discover the foolproof way to create a
powerful, customized business plan in minutes! It's the same business
plan template that has already guided hundreds of successful coffee
shop business owners - and it can help you achieve success, too!

Read The Top 6 Reasons Why
The Coffee Shop Business Plan 2011
Beats The Competition...

Why is this product any different from the others on the market? It's
simple. This plan was developed only after every product on the market
was purchased, thoroughly reviewed and evaluated by leading business
plan professional and coffee industry experts.

During this review, our business plan experts identified hundreds of
problems in the other so-called solutions on the market.

The top six reasons why The Coffee Shop Business Plan 2011 is better
than the competition are listed below.

Reason #1

It's the Only Plan on the Market
that Held Up Under the Scrutiny of
a Professional Review Team

Before we ever made this plan available for sale, we had a third-party
review team evaluate it in its entirety.

The review team included:
* A well respected banker with 25 years of lending experience.
* A coffee shop veteran with three successful shops and 20 years
experience in the coffee business.
* A former vice president of franchise operations for one of the
nations largest fast food chains and founder of several successful
businesses.

It was only after the third-party review team gave The Coffee Shop
Business Plan 2011 a unanimous thumbs up, that we felt confident
offering it to our valued customers.

Reason #2

It's Written From Scratch
Specifically for the Coffee Business

Your plan is professionally researched and created from scratch with
all of the necessary details and relevant data bankers and investors
require.

True Story: During the research phase, developers identified, on more
than one occasion, plans referencing completely different industries.

You'd be amazed by the lack of professionalism we found, many times
stating taco or pizza instead of coffee! This is an automatic lender or
investor reject.

And it shows just how generic these business plan templates are, which
can't be good for your coffee business. It isn't specific enough about
the coffee industry to help you evaluate profit potential.

Reason #3

It's Properly Formatted
the Way Investors,
Partners and Banks Want It

Bankers, partners and investors require business plans to fit a
standard format and length. In addition to overall plan length, section
content and length are also critical.

One of the coffee plans reviewed during research was nearly three times
too long! A banker, among the research team, with 25 years experience
simply shook his head and laughed saying, "Nobody would ever read
that."

But The Coffee Business Plan 2011 adheres to best practice business
plan writing standards impressing bankers, attracting funds and
following a successful guideline millions of business owners use.

Reason #4

We've Cut The Fluff

A business plan should be clear and concise, illustrating your
business' feasibility. Any irrelevant information is frowned upon.

Over and over again, our business plan experts found competitor plans
with random sections dedicated to other industries.

In fact, one coffee business plan included a 50-page bar tender's
guide. (When was the last time you ordered a cocktail at a coffee
shop?)

It was clear these companies never expected anyone to actually READ the
materials provided, since many of the elements included were of no use
for the coffee entrepreneur.

It was also obvious that these companies used inadequate business plan
development, which is a cause for immediate rejection.

Reason #5

It's Fully Researched
with Up-to-date Data and Statistics
from Reliable Coffee Industry Sources

The Coffee Shop Business Plan 2011 was developed and researched using
trusted, contemporary resources and market data.

All of the difficult to find industry research is completed for you -
with statistics, forecasts and market data saving time, effort and
stress.

When you build your coffee shop business plan with real research from
accurate sources, you're free to focus on all of the other startup
tasks at hand.

Reason #6

It's The Only Plan Offering an
Iron Clad, 8 Week Money Back Guarantee

Some might call us crazy for offering a 8 week money back guarantee.
But we want to ensure each and every customer is completely satisfied
with their purchase.

You won't find this strong of a guarantee elsewhere. Why? Other
companies sell worthless plans that might look great on paper, but
won't hold water at the bank or actually even help you plan out your
business.

If you're not completely satisfied with The Coffee Shop Business Plan
2011 for any reason, we'll refund your money - it's that simple.

You have absolutely nothing to lose.

So what are you waiting for? Download The Coffee Shop Business Plan
2011 right now - and have a fully customized, power-packed business
plan tonight. Stop worrying. Cross this off your to-do list today.

Download this Incredible Coffee Shop Business Plan, right now! Click
Here.

Or continue reading to learn more ...

"Want to Know What Other
Entrepreneurs are Saying about
Our Business Plans?"

Hundreds of actual users have written to us praising this powerful
business plan template kit. Just look at what they're saying:

"The financials were incredibly helpful."

I do not have a finance background at all, but looking at the
financials and seeing what was important really has taught me how to
think about things from that angle. Very helpful.

I would recommend the business plan as a tool to help get focused; it's
definitely a great outline and the financials are essential and well
done.
Jennifer Dundas
Brooklyn, New York

"It Contained Key Information for
Starting a Shop!"

I would recommend this business plan to others because it's important
to have good solid information when starting a business and any
materials that can dispel some of the myths and put things into a clear
focus is good.

Yahya Muhammad
Chicago, IL

Okay, This Business Plan Sounds great ...

"But Is The Coffee Shop Business
Plan 2011 Right for Me?"

The Coffee Shop Business Plan 2011 is designed to accommodate all of
the most common Coffee industry situations.

Do any of the following situations describe you?

* Considering the Benefits of Launching Your Own Business?
* Starting a Traditional Coffee Shop ?
* Buying an Existing Coffee Shop ?
* Need to Objectively Assess Your Current Business?
* Launching a Gourmet Coffee Shop?
* Looking for Growth or Startup Capital?

Regardless of your particular situation, The Coffee Shop Business Plan
2011 offers the essential groundwork you need to create a customized
plan that will impress investors, lenders and potential partners as
well as help you plan for the success of your shop.

System Requirements
The Coffee Shop Business Plan 2011 is easy to use, but does require
Microsoft� Word, Microsoft� Excel and Adobe Acrobat (a free program).

"How Much Does The
Coffee Shop Business Plan Cost?"

You would expect to pay $1,500 to $5,000 if you hired a consultant to
research, write and design a professional business plan for your coffee
shop. But, let's face it. Unless you already have extensive capital,
that just isn't an option.

You can take the short-cut and buy a generic business plan software
program. But this lacks the refined industry research necessary to gain
a true market outlook. You also face the risk of frequent typos, which
translate into instant rejection from any legitimate bank or lender.

But The Coffee Shop Business Plan 2011 gives you everything you need
for hundreds or even thousands less than you'd pay for other solutions
on the market.

Get a professional, well-researched business plan that can be
specifically customized for your coffee business at our low
introductory rate of just [DEL: $79.00 :DEL] $47.00!

100% Satisfaction Guarantee - Risk Free!

If, for any reason, you're not completely satisfied with The Coffee
Business Plan 2011, simply return it for a complete refund within 8
Weeks - Risk Free. If you don't like it - you won't pay for it. Period.
You have nothing to lose.

Plus You'll Also Get These 3 FREE Bonuses,
If You Order Before Midnight Today,
!

Free Bonus Pack #1

An Audio Recorded Interview on
Systemizing Your Business

(a $39.95 value)

Peter Bowen
Business Systemization
Specialist

Operating an coffee shop can demand long grueling hours of your time.
However if you put operational processes in place, you can hire others
to run your shop.

Then you are free to take time off and enjoy being an entrepreneur and
the money you make.

In this audio interview, Peter Bowen reveals how to systemize your shop
so you don't have to be there everyday . No small business owner should
ever again be a slave to their business.

We own businesses to support our lives but too often it seems that our
lives and happiness are the fuel for the engines of commerce.

About Peter Bowen
Peter has been an entrepreneur since childhood when he sold ice creams
off a homemade ice cream cart at 12 years old.

Peter has always been driven, a hard worker, he graduated Cum Laude and
is a registered Professional Engineering Technologist. His engineering
background has led him to become a systemizing expert.

Free Bonus Pack #2

Audio Recorded Interview with
Marketing Consultant, Shri Henkel

(a $19.95 Value)

We'll send you an audio recording of our interview with marketing
consultant Shri Henkel, (a $19.95 Value) Absolutely Free!

Shri has 21 years of business management and 15 years of marketing
experience. She owns a Management and Marketing Consulting business and
is a freelance writer and marketing professional.

This Audio Recorded Interview with Shri Henkel will tell you the top 5
mistakes smart managers make and how to avoid them. Hear real world
examples about what works and what doesn't work. The information
contained on this audio recording could potentially save you thousands
in lost revenue.

Free Bonus Pack #3

How to Get an SBA Loan: Your guide to the most popular SBA loans and
how to secure the funds you need for your business!

So you've decided you want to start your own business, great! But
before you get too far ahead of yourself, you need a plan to finance
your business.
One of the best resources entrepreneurs turn to is the SBA. This FREE
ebook will explain the differences between the different types of SBA
loans and describe what type of business they work best for. Learn what
important tools you will need to put you ahead of the rest when it
comes to getting your loan APPROVED!

All these bonuses ( a $75.85 value) are yours free!

"Includes a lot of the Specific
I've Been Looking for..."

WOW! Great stuff in these bonuses. They explain a lot about subjects I
didn't understand clearly, and include a lot of the specifics I've been
looking for. Looks like you spent a great deal of time documenting the
details!

Daria Castiglione
Denver, CO

"So, What's The Catch? Why am I Selling
'The Coffee Shop Business Plan 2011'
for Less Than $100, or even $85?"

Well, for one simple reason.

Since you will be accessing The Coffee Shop Business Plan 2011 directly
via the Internet, I have no inventory or order fulfillment costs.
There's no shipping department, no receptionist, no materials, etc. I
only have to worry about online costs.

Therefore, I can pass those savings on to you. This is win-win for both
of us! I save in costs and you save in price and still get the quality
business plan you can be proud to show any investor or bank!

You can be editing this business plan and be well on your way to owning
your own coffee shop in 5 minutes! Even if you have never downloaded
something from the Internet before, it comes with instructions and it's
so easy!

The files are small so it takes less than 2 minutes to download (on the
slowest dial up Internet access) and it won't kill your computer's
storage space.

* Zero shipping costs.
* No waiting time, forget having to wait weeks for postal delivery.
* No risk of products lost in the mail or damaged.
* You receive the business plan at a lower price because it costs us
less to produce.

Yes, Please Send Me The
Coffee Shop Business Plan 2011.

>> I understand that this order will include the fully customizable
Coffee Shop Business Plan 2011.

>> I understand that, by placing my order today, , I'll also receive
the 3 Incredible Bonuses (a $75.85 Value) absolutely free!

>> I understand that I will get IMMEDIATE ACCESS to The Coffee Shop
Business Plan 2011 and bonuses.

>> I understand that the order process occurs via an industry-leading
secure server and that my ordering information is completely safe.

>> I understand that I have the choice to pay the one-time only,
introductory fee of just [DEL: $79.00 :DEL] $47.00 with my Visa,
MasterCard, American Express, Discover or PayPal.

>> I understand that if I'm not completely satisfied, I can return my
purchase for a full refund within 8 weeks.

>>To go to our secure order page, simply click on the link below.

- [ Order Online Today - Click Here ]

Thanks for your interest in The Coffee Shop Business Plan 2011! In
ordering, you're making one of the best decisions you'll make all year.

This solution continues to help thousands of coffee shop owners and
entrepreneurs, simplifying business plan development and helping them
achieve their revenue goals.

Wishing You Success in Your Coffee Ventures,

Founder of CafeProfits

P.S. If you have any questions about our business plan, please read
through our frequently asked questions (FAQ) section.

P.P.S. If you don't find the answer to your question in our FAQ
section, email us at support@coffeeshopbusinessplanner. I'll be
happy to help you!

End of Abstract

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